Mobile Text Marketing is growing fast. However, multi-channel marketing is growing even faster. Facing today’s digital audience with diverse communication preferences, the successful outcome of your advertising campaign no longer hinges on a single communication source. You can only reach 100% of your audience by using all of their preferred channels of communication. Many people prefer texting, while others choose email and instant messaging. Some prefer social media, like Facebook and Twitter, while others are most comfortable talking on the phone.
We offer an All-in-One marketing solution at one low price that integrates all of these modes of communication: Mobile Text, E-mail, Instant Message, Voice, Facebook and Twitter. The goal is to reach your entire audience with impact and orchestrate an optimal marketing mix for your customer base (watch the video). For example, you can start your campaign by first sending out an email blast with pictures and graphics. Deliver an instant message containing a link to your website a few days later. Then entice your audience further with videos and mobile coupons delivered directly to their phones 48 hours before your D-day. Follow up with exciting Facebook and Twitter updates and sum it all up with an entertaining voice reminder broadcast to add a personal touch.
Whether you are enjoying 100% audience coverage or the new orchestrated multi-touch-point strategy, you can experience response rates that are 10 times greater than those of traditional advertising, such as direct mail or single communication channel campaigns.
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